Created as a plush toy line by two real lovers David Horvath and Sun-Min Kim, the UglyDoll brand quickly gained a cult following around the world and was named Toy of the Year by the Toy Industry Association in 2006. Beloved by children, teenagers and adults alike, UglyDoll characters are distinct for their endearing “Uglyness,” in a wonderful “Uglyverse” where differences are celebrated and embraced. Their claim is “WE ALL HAVE A LITTLE BIT OF UGLY”

STXfilms will release UGLYDOLLS in theaters in Italy on October  2019 as the launch vehicle for STX Entertainment’s UglyDolls franchise. An animated series is also underway with a full series order from premium streaming service Hulu, and Hasbro joined early on as global master toy licensee.

  • Out in Italian theatres: 7 November 2019
  • Spring 2020: tv series “Ugly Dolls Hulu”
  • 2020-2021: Movie 2!!
  • McDonalds launched in Italy during Summer 2019 happy Meal campaign