Hatchimals are the most innovative phenomenon on the market: launched in October 2016, they quickly established themselves as the hottest Christmas toy.
Hatchimals are intriguing magical interactive creatures that arrive in an egg. Nurtured by the child, the egg hatches to reveal the Hatchimal inside. The relationship between the child and the Hatchimal continues after it has hatched, in a game experience based on creating an emotional bond.
TARGET female 6-10 years
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